
Does anything about this car excite you? Is it sexy or fun or powerful or sleek?
The Ford Taurus and many others perhaps are having difficulty because they are the frumpy Librarian of vehicles. Yeah, I know tons of them are sold every year... to rental agencies.
Maybe if these guys were pumping out innovative machines that were as thrilling as new cell phones they would be in the black.
Many of these automobile companies have become fat and lazy. This 2008 Tauras could have been built back in the last century. Every other techy machiney type zing-zongs are evolving, except these things.
This photo is a 1986 Ford Taurus. Not that much has changed in 22 years.

22 years ago the first cordless phones were selling with antenna longer than a pool stick.

22 years ago I was playing Atari and thinking I was futuristic.

22 years ago Tom Cruise was the new heart throb.
I don't see anyone bailing out the small business man that has no shot at competing against these auto giants. So get over it. Be innovative, chic and fun and we will purchase your travel pods. Until then, put your hand back in your pocket and go design something cool.